Earnings and Results Disclaimer

Brand Forge teaches people how to take an idea they have been carrying for years and turn it into a real, named, shipped offer. We share methods, frameworks, and case studies that have worked for us and our Clients. We make no guarantee that any individual will achieve any particular result, revenue, audience, or business outcome. Outcomes depend on factors entirely outside our control, including each individual's starting point, market, capacity, execution, and circumstance.

In this Disclaimer:

• "Company," "we," or "us" means ThrillKicker Entertainment LLC, a Wisconsin limited liability company doing business as Brand Forge.
• "You" or "Client" means the individual or entity reading or relying on this Disclaimer, including any purchaser of a Brand Forge program, course, workshop, content, or service.
• "Content" means any free or paid material made available by the Company, including websites, blog posts, emails, videos, podcasts, social-media posts, downloadable resources, course content, coaching calls, and community posts.

Any reference to revenue, income, sales, business growth, audience growth, or any other outcome, whether as a case study, testimonial, projection, example, or aspiration, is illustrative only. Such references:

• are not a promise, guarantee, or warranty of similar or any results;
• represent the outcome experienced by a specific individual or business under specific circumstances and are not typical;
• do not constitute earnings claims under the Federal Trade Commission's guidance on earnings claims, and the Company does not represent that any income or business outcome can be expected;
• are subject to material variation based on the Client's starting point, prior experience, market, audience, time invested, capital invested, business model, capacity, execution, and external factors.

Building a business is hard. Most attempts produce modest or no revenue, especially in the first year. The Company's coaching can sharpen positioning, message, offer, and execution, but it cannot replace the work, the time, or the inherent uncertainty of running a business.

Brand Forge programs are implementation programs. The Company provides:

• guidance, frameworks, methodology (including The Forge Method);
• structured coaching, feedback, and accountability;
• templates, scripts, and other Coaching Materials;
• a community of peers.

The Company does not:

• execute the Client's business for the Client;
• guarantee the Client's effort, consistency, or follow-through;
• control the Client's market, customers, or external conditions;
• guarantee any specific revenue, audience, traffic, conversion, or business outcome.

If the Client does not implement the work, the Client should not expect Program-related outcomes.

Content provided by the Company is for educational, informational, and coaching purposes only. It is not, and shall not be construed as:

• medical advice, diagnosis, or treatment;
• mental-health advice, diagnosis, or treatment;
• legal advice, attorney consultation, or representation;
• tax advice, accounting, or financial planning;
• investment advice, securities advice, or solicitation;
• therapy or counseling.

The Company's representatives are not licensed in any of the above professions. The Client agrees not to rely on Brand Forge Content as a substitute for professional advice. Before making medical, mental-health, legal, tax, or financial decisions, the Client agrees to consult a qualified licensed professional in the relevant jurisdiction.

Testimonials and case studies presented in Brand Forge marketing or program materials reflect the experiences of specific individuals at specific points in time. They are voluntary, unpaid, and shared with the testimonial-giver's consent. They are not representative of typical Client experience and the Company makes no claim that any other Client will achieve similar results.

Case studies may include details of business outcomes, revenue figures, audience growth, or other metrics where shared by the testimonial-giver. Such details:

• are reported by the testimonial-giver, not independently verified by the Company in every case;
• reflect the specific circumstances of the testimonial-giver, including pre-existing audience, prior experience, market, capital, and capacity;
• should not be interpreted as a projection or forecast for any other Client.

Any forward-looking statements made by the Company, including statements about future Programs, future pricing, future capacity, future content, or future business outcomes, reflect the Company's current intent based on currently available information. Such statements are not promises. Plans, pricing, capacity, and offerings may change without notice.

The Client acknowledges that:

• any business decision involves risk, including risk of loss of capital invested, time invested, and opportunity cost;
• nothing in Brand Forge Content removes that risk;
• the Client is solely responsible for the Client's own business decisions, financial commitments, and outcomes;
• the Client should make business decisions only after considering the Client's own circumstances and consulting qualified professionals where appropriate.

Brand Forge Content may reference third-party tools, software, platforms, services, and case studies. References are illustrative and do not constitute an endorsement of, or guarantee about, the third party. The Company has no control over, and accepts no responsibility for, the conduct, content, or services of any third party.

To the maximum extent permitted by law, the Company shall not be liable for any direct, indirect, incidental, consequential, special, exemplary, or punitive damages, including without limitation lost profits, lost revenue, loss of business opportunity, or loss of goodwill, arising out of or related to the Client's reliance on any Brand Forge Content. The Client's sole remedy for dissatisfaction with Content is to discontinue use of the Content. Limitations of liability for paid Programs are set forth more fully in the Master Coaching Services Agreement.

By accessing Brand Forge Content, enrolling in a Program, or otherwise engaging with the Company, the Client acknowledges that:

• the Client has read and understood this Disclaimer;
• the Client accepts that no specific result, revenue, audience, or business outcome is guaranteed;
• the Client is responsible for the Client's own business decisions and outcomes;
• the Client agrees to the Limitation of Liability above and in the Master Coaching Services Agreement.

The Company may update this Disclaimer from time to time. Updates apply prospectively. The current version is available at bybrandforge.com.

ThrillKicker Entertainment LLC d/b/a Brand Forge
Email: travis@bybrandforge.com
Website: bybrandforge.com